google snippets

List of google snippets questions and answers.

1)
True or False: Featured snippets are part of the Knowledge Graph.
A. True
B. False (Your Answer)
Feedback
According to Google, featured snippets are not part of the
Knowledge Graph. A featured snippet is considered “a normal
search result, emphasized with special layout.”
Correct
2)
Approximately what percent of search queries produce a featured
snippet?
A. 25%
B. 7%
C. 36%
D. 12% (Your Answer)
7/30/2017 Score Report: Featured Snippets: How Much Do You Really Know About Them?
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Feedback
According to Ahrefs data for ~112 million keywords, around 14
million — or 12.29% — returned featured snippet results.
Correct
3)
True or false: Most featured snippets are pulled from the #1 organic
listing.
A. True
B. False (Your Answer)
Feedback
Featured snippets are not necessarily pulled from the top organic
result. In fact, according to STAT’s recent whitepaper, “Rise to
the Top with Featured Snippets” (registration required), “the
majority of snippets come from websites that don’t even rank
number one organically.”
Correct
4)
There are three known formats for featured snippets. Which of the



following is NOT one of them?
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A. paragraph
B. carousel (Your Answer)
C. table
D. list
Feedback
Currently, there are three types of featured snippets that appear
in Google search results: paragraphs, lists and tables.
Carousel results are entirely separate from featured snippets.
Paragraph featured snippet:
List featured snippet:
Table featured snippet:
7/30/2017 Score Report: Featured Snippets: How Much Do You Really Know About Them?
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Correct
5)
What percentage of featured snippets are tables?
A. 4%
B. 17%
C. 29% (Your Answer)
D. 42%
Feedback
Research from STAT presented at SearchLove London
2016 (slide 52), showed that as of July 2016, 29% of all featured
snippets are tables. If you have page content that would work
well as a table, consider this format!
Correct
7/30/2017 Score Report: Featured Snippets: How Much Do You Really Know About Them?
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6)
How do you opt out of featured snippets for a page?
A. meta Googlebot nosnippet tag (Your Answer)
B. meta robots noindex tag
C. nosnippet directive in robots.txt
D. disallow directive in robots.txt
Feedback
To prevent your page content from being displayed as a featured
snippet in search results, Google recommends using the <meta
name=”googlebot” content=”nosnippet” /> tag on the page.
Correct
7)
When might it be useful to opt out of displaying a featured snippet?
A. If your syndication partners request it
B. If the featured snippet lowers your click-through rate
(CTR)
C. Both (Your Answer)
D. Neither
7/30/2017 Score Report: Featured Snippets: How Much Do You Really Know About Them?
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Feedback
It should be common sense to that anything that lowers your
CTR is bad for your website traffic!
Incorrect
8)
True or False: A “local pack” can be displayed on the same page as
a featured snippet.
A. True (Your Answer)
B. False (Correct Answer)
Feedback
According to STAT’s research (registration required), “Local pack
results and featured snippets never appear on the same SERP in
our data set.”
Incorrect
9)
Is the image that appears within a featured snippet clickable?
A. Yes (Correct Answer)
B. No
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C. Sometimes (Your Answer)
Feedback
You can always click images shown in featured snippets.
However, doing so will take you to a larger version of the image –
– not to the webpage containing the snippet text!
Incorrect
10)
True or false: A featured snippet can contain content sourced from
two completely different websites.
A. True (Correct Answer)
B. False (Your Answer)
Feedback
As Barry Schwartz reported earlier this year, featured snippets
often contain images sourced from a different website than the
text — much to the chagrin of webmasters.
Correct
7/30/2017 Score Report: Featured Snippets: How Much Do You Really Know About Them?
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11)
Which site currently owns 15% of all featured snippets with images?
A. YouTube
B. Pinterest
C. Wikipedia (Your Answer)
D. Google Images
Feedback
In their July 2016 follow-up study on featured snippets, STAT
found that Wikipedia owns 15% of all snippets with images (slide
17). Images are present in over a third of Wikipedia’s featured
snippets.
Incorrect
12)
True or False: Subjective queries that include keywords like “best”
can trigger featured snippets.
A. True (Correct Answer)
B. False (Your Answer)
Feedback
7/30/2017 Score Report: Featured Snippets: How Much Do You Really Know About Them?
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This is true now, but it didn’t used to be the case. In STAT’s first
study (January 2016), there were no occurrences of featured
snippets surfacing for subjective queries. Six months later, in
their July 2016 study refresh, subjective queries were the biggest
gainer, triggering a featured snippet 18% of the time.
Incorrect
13)
True or False: On average, a link in a featured snippet gets more
clicks than the #1 organic result.
A. True (Your Answer)
B. False (Correct Answer)
Feedback
According to a “Ahrefs’ Study Of 2 Million Featured Snippets,”
released in May 2017, a featured snippet in “position zero” (the
top of the page, above the first organic listing) only receives
~8.6% of clicks on average; meanwhile, the top organic listing
receives ~19.6% of clicks on average.
Correct
14)
Do featured snippets use “keywords in context”(i.e. bolded
keywords)?
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A. No
B. Yes (Your Answer)
C. Yes, but only for lists and tables
Feedback
The STAT Featured Snippets Whitepaper (registration required)
notes, “We did … spot bolded answers and bolded titles
alongside paragraphs, tables, and lists, and occasionally these
posts would include additional titles or text. This occurred in 2.1
percent of the snippets that we observed.”
You can also see bolded answers in the search result for “how
does SEO work” below:
Incorrect
15)
True or False: Structured data markup (also known as “schema.org
markup”) is required for featured snippets to display.
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A. True (Your Answer)
B. False (Correct Answer)
Feedback
Structured data markup is not required to obtain a featured
snippet — in fact, the website with the most featured snippets
(Wikipedia) doesn’t use this kind of markup at all! However, many
SEOs believe that markup from schema.org, when applied
correctly, can increase your chances of getting a featured
snippet.
Incorrect
16)
How do search results pages (SERPs) that contain a featured
snippet compare to those without a featured snippet in terms of
overall clicks?
A. SERPs with featured snippets get more clicks overall.
B. SERPs without featured snippets get more clicks
overall. (Correct Answer)
C. Both SERPs perform roughly the same in terms of
clicks. (Your Answer)
Feedback
7/30/2017 Score Report: Featured Snippets: How Much Do You Really Know About Them?
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According to Ahrefs’ 2017 study, featured snippets do appear to
reduce the overall number of clicks on search results — which
isn’t too surprising, since many users are getting the answers
they need without having to click.
Incorrect
17)
True or False: In order to have your page content display a list-style
featured snippet, you need to use HTML lists (<ol> or <ul>).
A. True (Your Answer)
B. False (Correct Answer)
Feedback
In some cases, Google can look at your page content and create
a list featured snippet when appropriate. For example, this
featured snippet, which appears for the query, “top sneakers
2017,” is pulled from the page’s h3 tags.
7/30/2017 Score Report: Featured Snippets: How Much Do You Really Know About Them?
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Incorrect
18)
True or False: Featured snippets always display above the top
organic listing.
A. True (Your Answer)
B. False (Correct Answer)
Feedback
According to Ahrefs’ featured snippets study, “only 30.9% of
featured snippets rank at the very top.”
Correct
19)
True or False: Featured snippets are more likely to appear for highvolume
search queries.
7/30/2017 Score Report: Featured Snippets: How Much Do You Really Know About Them?
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A. True
B. False (Your Answer)
Feedback
According to Ahref’s 2017 featured snippets study, long-tail
keywords (which naturally have lower search volume) were far
more likely to trigger a featured snippet result than more popular,
highly searched keywords.
Correct
20)
True or False: Webmasters can get analytics about their site’s
featured snippets in Google Search Console.
A. True
B. False (Your Answer)
Feedback
Unfortunately, as Google’s Gary Illyes confirmed recently at SMX
Advanced 2017, Google is not actively working to bring data
about featured snippets into Google Search Console. Perhaps
one day!

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