Small and Local Businesses often find it difficult to manage their reputation. The Internet has been a great source through which one can manage the reputation of their small and local business. Reputation management for a business is essential as the key source for building a valuable asset. As business runs on reputation online reputation management is necessary.
Online reputation management protects your brand. It can have a great impact than offering reviews on Google and Yelp. AOneRank is here to assist you in online reputation management and providing consultancy services.
Online Reputation Management is Necessary
Small and Local Businesses may not lack online reputation management as it aims at improving the ranking of your business in search engines. If someone searches your business by its name it would appear in the top searches if your reputation management is good.
There are certain factors behind managing the reputation of your company. With a website of your business created you are in an insecure position. Online Reputation Management is necessary to create a good place in the web world.
Here are 12 latest online reputation management techniques for small and local businesses!
1- Create an Online Presence
The first and foremost technique to manage online reputation is you need to create a presence on all social media and web properties. Your small or local business must have a Twitter, Google + and Facebook accounts. Apart from these, you need to target other social networking platforms such as Instagram, LinkedIn and more.
If your business is highly technical and runs with the help of employees and executives a LinkedIn account may be of great value. If your company sells products that can be visually oriented you can create a Pinterest, YouTube or Flickr account.
2- Be active on Social Media
For a great online reputation, you should never neglect the social media accounts of your business. Always remain active and responsive on Facebook, Twitter and other social media platforms that are oriented with your business. You must drive more and more audiences towards your account, keep in touch with them and try to engage more users towards your social media pages.
3- Guard Individuals related to your Business
Create a strong social media presence for the founders of your business. Add complete information and mention their achievements. There are only a few businesses whose identity and reputation is affected by their founder or executives.
Preserve your privacy by creating a low online profile. Sometimes customers search the business by the name of their founders. If someone searches for the name of your founder or executive your business or company may rank!
4- Customer Service and Product Performance
Customers generally make their mind about the business reading the reviews on social networking sites and the customer service of a business. Therefore to develop a great customer service and provide the best service you need to get reviews from your valuable customers.
Send emails to customers for providing a personalized review and feedback. Makes changes according to the needs of the customers and improvise industry practices. This can help strengthen your online reputation.
5- Consider Brand Names
Managing your online reputation sometimes requires special attention towards your brands and products. Create a special website, social media account and collateral materials for your brands.
You can always write some good content to add value to your brand name and help it rank higher.
A Blog that aims at offering great quality and information content related to your business can be a great weapon towards developing and managing online reputation.
It helps to improve your business’s search engine rankings and even let it set a valuable position on social media platforms. You can also promote your blog through digital marketing and SEO. Call or email AOneRank to get a blog developed.
7- Have a User-Friendly and Mobile Supported Website
As the number of smartphone users in the nation has been multiplying, more and more searches are done through a mobile browser. So, if the website of your business is smartphone friendly this would drive more attention of the customers.
Your website should pack good navigation features and should provide an incredible user experience. Follow this technique and you will soon notice an increase your customers.
8 – Handle Negative Feedback and Reviews
You should always build up a plan for handling negative feedback and reviews. A negative review on a social media page or blog of your business should be addressed without any delay. Any negative comment or customer review that appears publically might spoil your customer relationships and is enough to drive away new customers. Solve the issue of the customer and put efforts towards satisfying him/her. This will strengthen your customer relationships and be a step towards building a good reputation of your business.
If your product is malfunctioning or company is messes up, you must write a letter of apology and post it on all social media accounts and all web properties.
10- Spend Some Money
Online Reputation Management requires some investment of money and time. You must take an active role in managing online reputation. If you too busy in handling other businesses then you can hire a professional who can look after your social media accounts.
11- Do not indulge in Online Arguments
I have often seen businesses indulging in online arguments. AOneRank suggests you not to indulge in any online arguments. Even if you are right you must not be harsh or unprofessional towards your customers. This can be a hindrance to your reputation.
12- Listen to Customers
Before coming to any conclusion you need to listen to your customers. When you receive any online complains you need to listen to them carefully as there may be some defects in your products or services. You should always provide priority to the customer. Keep in mind that the customer is always right!